Custom web design from Bluish, the studio of graphic designer Dulcie Fulton

I craft effortless user experiences that clearly communicate your message. Uncluttered, intuitive, elegant and on-brand; site designs are driven by in-depth discussion & understanding of your needs and objectives together with those of your target audience. With a focus on functionality and usability, Bluish sites reward repeat viewing and are built to last.

My career spans over a decade, giving me the knowledge, expertise and personal insight to offer on-going advice and consultancy. Over time I can grow to know your company and brand almost as well as you do yourself, and help you gain the most value from your online activities.

Equally comfortable working with individuals, SMEs or large corporations, I can work within almost any budget regardless of size. I deliver exactly what I promise, on time and for the price agreed. Why not get in touch for a friendly chat to find out what I could do for you?

Contact

I'm based in the beautiful black & white medieval market town of Ludlow in South Shropshire, just a couple of minutes walk from the castle.

Dulcie Fulton
Email me
T: +44 (0)1584 778 181
M: +44 (0)7799 063 232

Bluish
Palmers House
7 Corve Street
Ludlow
Shropshire
SY8 1DB

Services

Graphic design
User interface and graphic design with a particular emphasis on simplicity and clarity of presentation.

Illustration & image-making
Pen & ink drawings, vector and bitmap artwork.

Branding
Identity design and development.

Production
Hand-coded standards compliant XHTML and CSS, efficient media optimisation.

Project management
Keeping all aspects of the project on track.

Consultancy
Proactive down-to-earth approach covering all aspects of your business, not just the online side.

Search engine optimisation
Natural search optimisation, keyword research, ongoing refinement and guidance.

Maintenance
Timely site updates ensuring brand integrity, consistent tone of voice and ongoing quality.

Training & technical support
Providing guidance and assistance to in-house staff.

Education
An optional added extra offering advice & explanation to build knowledge and understanding.

Clients

3Geese
Beautiful Birmingham
Black Radley
BridgingUnit
Candor Care
Complete Balance
Ethos Beauty
Futura Interactive
Jessica Lauren
Magic Fairy Party
Peter Ashworth
Roy Abbott Artist Blacksmith
Science Photo Library
Shropshire Guild of Contemporary Craft
Stephen Jones Millinery
Storm Thorgerson

Since founding Bluish in 1996 I have worked with a diverse range of clients including ad agencies (JWT, APL, WCJ), startups (Sportingbet, Bluepet), organic producers & suppliers (Organics Direct, The Organic Delivery Company, Yeo Valley Organic), bands (Aalacho, Cerro Victoria), large corporates (EMI, Warner Bros Records, Warner Bros Pictures, Nestlé, UDV, BT, P&U), small companies and shops (Arni & Kinski, Cartmell Holdings LLC, Hope & Power Productions, Media Bitch, The French Pantry, Twisted Products, Clear Aspect) and other design companies and creatives.

Partners & Associations

Technology partner BridgingUnit specialises in the use of ExpressionEngine, a flexible but powerful Content Management System, and is a member of the ExpressionEngine Pro Network. Bluish and BridgingUnit share a studio space together and collaborate regularly.

Bluish is a member of Creative Shropshire - the hub of the region's creative industry.

Awards

BT Digital Music Awards 2005
Best Digital Promotion
Robbie Williams Radio

Apple Design Award 2004
Best QuickTime Content for Promotion
Robbie Williams Live At Knebworth

Webby Awards 2003
Best Music Site & People's Voice Award
Flaming Lips site

News

Current projects:

Redesigns of several key areas of the Science Photo Library website, alongside ongoing marketing work.
Website redesign for Eastern Cathedrals
Redesign for Stephen Jones Millinery
Website for musician Jessica Lauren

New work

Jessica Lauren
Microsite for the insanely talented Jessica Lauren. Full site coming soon.

Complete Balance Holistic Therapies
Brand identity and website redesign for Bowen, Kinesiology & Reiki therapist Helen Mawson.

Eastern Cathedrals
Brand identity, under direction from BridgingUnit, for this group of cathedrals in the East of England. New website in progress.

Destination Film
Design and build, under direction from BridgingUnit, of this compact site for travel and hospitality film-maker Andrew McClenaghan.

3Geese 3Geese
Brand identity and website. A community-driven inspirational site for women. The site is no longer live.

Roy Abbott Artist Blacksmith
An evocative and comprehensive site showcasing the ironwork of local designer maker Roy Abbott.

Science Photo Library
Working with SPL's in-house technical team, my site redesign introduced new searchable channels and the Motion collection.

Peter Ashworth
Super-simple site designed to focus attention on Peter's stunning photography.

The Shropshire Guild of Contemporary Craft
Brand identity and site redesign showcasing the work of local craftspeople. Fully content managed. Maintained by client.

Science Photo Library
CD-Rom slideshow promoting a range of new imagery from SPL.

Media Bitch
Brand identity for London-based PR and management consultancy.

Drop me a line if you have a project you'd like to discuss. I'm always happy to chat through ideas and possibilities.

Ongoing site maintenance

Roy Abbott Artist Blacksmith
I look after the site for Roy, adding new Gallery pages, articles and info.
Since 2010

Stephen Jones Millinery
A site for the top London milliner. It's updated quarterly in line with the fashion seasons. Redesign in progress.
Since 2002

Storm Thorgerson
An ever-growing portfolio website showcasing a diverse range of Storm's work alongside news, anecdotes and shopping.
Since 2001

Science Photo Library
I maintain and update the site for SPL, the UK's leading supplier of science images.
Since 1999

If you'd like me to take your site under my wing let me know what needs doing and we'll work out a plan together.